Adobe Launches ?Project Adthenticate? To Test Online Ads

Today, Adobe is launching a hosted service for online ad testing which it's calling?Project Adthenticate. Available to publishers, rich media vendors and creative agencies, the service will help to test, validate and optimize ads based on the IAB's 2011 Rich Media Creative Guidelines. These guidelines provide a list of requirements for online advertising units, including things like maximum frame rates, max CPU usage, length of in-ad video play and more.

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