Adobe Expands Its Social Analytics Lineup With Adobe Social

Must be something in the air. Less than a day after Google announced that it's adding social media reports to Google Analytics, Adobe is unveiling its own social analytics tools. Even though the company is best known for design software like Photoshop and development technologies like Flash, Adobe also pitches itself as a digital marketing company ? a point that the company emphasized in its most recent earnings announcement. This week Adobe is hosting its Digital Marketing Summit in Salt Lake City (near the headquarters of Adobe-acquired analytics company Omniture), where it's announcing the new product, called Adobe Social.

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