Australia - Radio Watch

Last month the Victorian Regional and Rural Development Minister Peter Ryan released a state Regional Communication Policy, and the commercial radio industry has now written to all other State Premiers and Chief Ministers urging them to consider a similar policy. While Communications is a federal policy area, states control the way they spend money with regional media and how they communicate their messages to regional populations, and this is the area the Victorian policy covers.

The Victorian policy document says ?regional media is important in reaching into the community and should be explicitly considered when targeting regional audiences.? It requires a minimum of 15% of total annual campaign expenditure to be spend with regional and rural media. Read the Victorian policy here.?

CRA Chief executive Joan Warner says the recently announced Victorian Regional Communication Policy is ?a good step? in more actively engaging with regional media outlets to communicate critical information to local communities.

?Regional media plays an important role in the lives of many Australians. Regional commercial radio stations, in particular, have a unique relationship with the nearly 80% of Australians who listen to commercial radio.?

Around 6.9 million Australians listen to commercial radio in regional Australia each week and one in five are heavy listeners of radio.

(Source : radioinfo.com)

Source: http://sw-radio.blogspot.com/2012/07/australia-victorian-regional.html

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