Salesforce, Asana And The War For The Future Of Enterprise Software

You?ve got to hand it to Salesforce: The big battleship of Cloud CRM is remarkably adept at turning its boat around to make war against the startups aiming torpedoes at its hull. First, it was Yammer. Flash back to the 2008 TechCrunch50: Yammer enters the market with a bold play: Build an enterprise collaboration app around the status update and newsfeed mechanic, give most of it away for free to let individual teams test it out, and then acquire enterprise customers from the bottom up. Once you?ve got the users and the attention of their bosses, (so the logic goes), you leverage what you?ve launched into a platform that can support a wide range of apps. Some of these apps you build yourself, some you open up to third parties.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-esU_4ZY_UU/

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