Tango Card Aims To Make Gift Card Giving A More Personal Experience

While gift cards are certainly a useful and practical gift, the act of giving a gift certificate to a store can be construed as impersonal. One startup is trying to change this. Tango Card, which offers a gift card program for consumers, is launching a new personalized experience, called 'What I Got.' For background, here's how Tango Card works. A?purchaser can buy a Tango Card, and give this to a recipient via email. The recipient can then exchanges the value for the card for one or multiple retailer gift cards (Amazon, iTunes, Target, Starbucks, others) or they can donate any portion of their gift card to one of 9 non-profits (National Park Foundation, World of Children, Habitat for Humanity, etc.). Any unused value can actually be redeemed for cash. Basically, it provides a more flexible gift card option which allows recipients to choose and then stagger the proceeds of a gift card across various retailers or charities.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dHOlLOy5sNE/

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