Off the Bench: Tebow won't drop his pants

You may recall back on Jan. 12 when we brought you news of Tim Tebow?s new campaign for Jockey, in which he appeared shirtless briefly in a commercial, and just in boxers on their web site. But now that photo?s been pulled from the site, and it?s unclear whether it was at Tebow?s request, or a marketing decision by Jockey.

Jockey would say only this to the Huffington Post:

?Some things are better when left to the imagination,? said Mo Moorman, public relations director for Jockey International.

Jockey?s main page now doesn?t feature Tebow at all (as of this writing), and when you do find him on the site he?s fully clothed, appearing in the company?s ?Stay Cool? campaign. Sorry, ladies. Isn?t that a weird way to sell underwear?

Huffington Post:

?It just shows you what direction the country is in,? Skweez Couture founder and ex-?Real Housewives of New York? star Jill Zarin told me. ?Because if you go back 20 years, we were more liberal and we had Marky Mark in his underwear in the middle of Times Square for Calvin Klein. And now you?ve got the other extreme of Tebow completely clothed ? he might as well wear a turtleneck. It just shows you the country is going to the right. I think it shows our country is becoming more conservative and I think he is representing that.?

Was Jockey getting complaints from Tebow?s fan base, which, let?s face it, is pretty conservative? Or was this a decision that the company ? or Tebow himself ? came up with independently? The answer is hidden beneath a fashionable zipped winter jacket.

What is known is that Jockey sales have soared since Tebow became spokesman, said Chief Marketing Officer Dustin Cohn.

So, Jockey underwear ads featuring Tebow fully clothed. Weird. It?s like George Foreman trying to sell grills on TV while eating only salad.

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Tim Tebow Refuses To Drop Pants For Jockey Underwear Campaign [Huffington Post]

Source: http://offthebench.nbcsports.com/2012/02/02/did-tim-tebows-conservative-fans-induce-jockey-to-pull-his-underwear-ad/related/

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